Publish a poll or survey that quantifies the strength of support for an issue...

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Ludzie pragną czasami się rozstawać, żeby móc tęsknić, czekać i cieszyć się z powrotem.


Hold a demonstration.
Hold a photo-stunt and invite the press.
Get on to radio and TV, or get interviewed by the newspaper, to show that an issue is
'hot'.
Write letters to newspapers, and try to get the press to give an issue coverage.

Approaching Officials Directly
Most democratic representatives, including student leaders, are accessible to voters and other interested parties. It is possible to write to, and to meet with, most leaders, in most countries.
Follow the general guidelines for approaching officials when approaching them directly. Primarily, this means being polite, making it clear that you are approaching them as an individual, being factual, and being clear about what action they are expected to take.

38 www.wujs.org.il
Skills for Israel Advocacy
PROCESS
Organizational Planning
Once it has been decided to organize a campaign, decisions need to be made about what resources will be given to organizing it, and who will take responsibility. The very first question that needs to be answered regarding a campaign is who will take overall responsibility. This can be a few people, but one person should have overall administrative control, and coordinate the others.

For more on project teams see: www.wujs.org.il/activist/leadership/manual/committee/self_directed.shtml Campaigns can always have more time dedicated to them. Before a campaign is planned, decisions need to be made about how much time can be given to it. There is no point deciding to organize a massive campaign if it is more of an organizational priority to sell tickets to a Jewish club night. Make sure that aims and objectives are suited to the emphasis that a campaign is to be given.
Once a general sense of how big a campaign is going to be has been obtained, it is important to start to put together a core group of activists to run it. Whilst one person needs to be responsible for coordinating others, activists should have specific tasks and responsibilities delegated to them. Generally, it doesn't make sense to have too many activists involved in running a campaign from the start. If too many people are involved, but aren't very busy, they might get frustrated and bored. It's always possible to enlist extra support when needed later on.
Campaigning can require resources. Start by clarifying what money is available. If there isn't enough money for the costs that might arise (printing, buying props for photo stunts, room hire, paying for speakers and so on) then raise more. Turn to the local Israeli Embassy, Jewish community, WUJS, or other pro-Israel groups in order to obtain additional funds.
Where possible, make alliances with organizations that might want to get involved in helping to run the campaign. Divide responsibilities clearly from the start, possibly in writing. The benefit of involving other organizations is simply that two organizations can get more done than one can.
Research
Once a general idea of what the aim of a campaign is going to be has been obtained, and the organizational infrastructure for realizing the campaign is put together, one of the first things that needs to be done is research.


www.wujs.org.il 39
Hasbara Handbook: Promoting Israel on Campus
Although campaigns generally aren't conducted like intellectual arguments or debates, they do need to be backed up by facts and expertise. Before a campaign is launched, start gathering information from trust-worthy sources.
Find out the facts of an issue, and work out the argument that the campaign will be present. For example, if a campaign aims to stop a Hamas speaker from speaking in the local student union building, then find facts about Hamas. Find out what the organization stands for, and its policy statements. Collect facts about terror attacks Hamas has carried out. Find the relevant policies of your national government, your student union, and so forth. With this information - collected, analysed, and organized - a campaign is ready to proceed.